Sunday, January 3, 2010

Secrets of The Best Designers & Illustrators

Here's a nice article on the secrets of the best designers and illustrators. There are some really good tips here but one that really stood out to me is Tip #9, which relates to software integration.

"Take advantage of software integration. I create artwork in Illustrator and develop it in Photoshop. Vector elements pasted into Photoshop become Smart Objects that can be subjected to treatments like adjustment layers, masks, and smart filters–great for creating subtleties of texture and color that are lacking in designs made purely in Illustrator."

This is one area that we are most proficient with. Integrating Photoshop, Illustrator, Indesign and 3D Applications such as Modo and Lightwave is a huge strength of ours. We are constantly working with multiple applications in order to achieve the desired effect. You'd be surprised at the subtleties you can get when all applications are working in harmony.